
This week, when reading about new media and global activism, I could not help to think how new media is able to catapult projects and efforts to a larger arena. With the help of the Internet, humanitarian efforts are publicized thus giving them not only local recognition by national attention.
After graduating from high school a friend of mine, Maggie Doyne, was not sure what she wanted to do. She had graduated with honors as well as received acceptance letters from a number of Ivy League universities. However, she was not ready to dive into college yet. Maggie decided she was going to take a year off and travel the world. Her final stop in her tour was Nepal. She was heart broken by the numerous orphaned children and decided to stay in Nepal to aid conditions.
Since 2007, Maggie has fostered a safe community in Kopila Valley, Nepal. With the help of a small team, she has single handedly built a school, living center, and community for orphans of Nepal. In order to complete all this, she has relied on donations. While our town held galas and benefits for Maggie, her real success came via the Internet.
Without the help of new media, Maggie would have had a far more difficult time sparking national interest. With in the blogging community Maggie’s blog was collecting thousands of hits a day. People were inspired by her story and wanted to help. Followers urged her to become apart of the Twitter community so they could receive constant updates.
Due to social media, Maggie has won national success. Among her larger accolades, she was the 2008 CosmoGirl of the year and won the “Do Something Award” that put her on the back of cool ranch Doritos this winter. Maggie was put in the running for both of these national campaigns due to her well-managed blog and tactful manipulation of social networking sites. As well as the obvious, her huge heart, noble goals, and commitment to success.
As Bennett points out, “digital media is important to activists.” New media has allowed Maggie’s story to spread quickly and efficiently. Newsletter can be sent electronically and daily updates are given. Without her blogging efforts, in both the micro and macro field, it would be difficult to raise awareness and support 20,000 miles away from the United States.
New media has certainly gained Maggie national attention and allowed her to continue to work and expand her living community for orphans.